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Identify the shift… (Class 12 Business Studies 2026, Q9a)

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Business StudiesCBSE Class 12 · Board exam 2026, set 66/5/1 · 1 mark · MCQ

CBSE Class 12 Business Studies 2026: question 9(a)

Set in the CBSE Class 12 board exam of 2026, paper 66/5/1, section A, question 9(a), for 1 mark. Try it first; the hints and our step-by-step solution are below.

Q9(a) · 1 mark · MCQCompetency-basedMarketing

Identify the shift in the marketing management philosophy from Picture I to Picture II.

Picture I: Mass Production of Televisions
Picture II: Use of Television as a Computer Monitor

  1. (A)From Production concept to Product concept
  2. (B)From Production concept to Societal marketing concept
  3. (C)From Societal marketing concept to Production concept
  4. (D)From Product concept to Production concept

Figure in the paper: Two photographs. Picture I: shelves stacked with many television sets (mass production of televisions). Picture II: a person looking at a large television screen used as a computer monitor. See it in the official paper.

Source: official question paper from cbse.gov.in (PDF). See it in the full 2026 board paper, set 66/5/1.

Hints

Open one hint at a time and try again before the next.

Hint 1

What does mass production focus on?

Hint 2

Adding a new use means improving the product.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Picture I, mass production of televisions, reflects the production concept (availability and low cost through mass production).

  2. Picture II, a TV improved to work as a computer monitor, reflects the product concept (improving quality, performance and features). Option (A).

    1 mark

Answer: (A) From Production concept to Product concept

Where the marks are

  • Mass production, then product improvement (1 mark)

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paper2026 board paper, set 66/5/1: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.