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Anabel Creatio… (Class 12 Business Studies SQP 2025-26, Q22)

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Business StudiesCBSE Class 12 · Sample paper, session 2025-26 · 3 marks · Short answer

CBSE Class 12 Business Studies sample paper 2025-26: question 22

From the official CBSE sample question paper for 2025-26, section B, question 22, for 3 marks. Try it first; the hints and our step-by-step solution are below.

Q22 · 3 marks · Short answerCompetency-basedMarketing

Anabel Creations, an apparel designing company has a huge pile of young men’s and women’s garments to be sold across its branches in various cities. In order to clear the stock, the company has decided to give a heavy discount on its garments, with a view to lure the buyers. It is also visiting various colleges for sponsoring fashion shows in order to push its sales. However, the garments are not liked by the customers as they have not been made as per their needs and preferences.

  1. a)

    Identify and state the Marketing Management philosophy being followed by Anabel Creations.

    1 mark
  2. b)

    Name and state any two other philosophies of Marketing apart from the one identified in part a.

    2 marks

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2025-26.

Hints

Open one hint at a time and try again before the next.

Hint 1

The firm pushes goods it made without asking customers: which philosophy?

Hint 2

List the five marketing philosophies and drop the one already used.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. a) Selling concept. Anabel assumes customers will not buy enough unless persuaded, so it relies on aggressive selling and promotion (heavy discounts, sponsored fashion shows) to push products that were not designed around customer needs.

    1 mark

  2. b) Production concept: Profit comes from large-scale production at low average cost; consumers favour products that are widely available and affordable.

    1 mark

  3. Marketing concept: Long-term profit comes from identifying and satisfying customer needs better than competitors; customer satisfaction is the focus of all decisions. (Also: product concept, societal marketing concept.)

    1 mark

Answer: a) Selling concept. b) Any two of production concept, product concept, marketing concept and societal marketing concept.

Where the marks are

  • a) Identifying and stating the selling concept (1)
  • b) Any two other philosophies: 1 mark each

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2025-26: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.