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‘Novel Stores’ is a… (Class 12 Business Studies 2026, Q31)

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Business StudiesCBSE Class 12 · Board exam 2026, set 66/5/1 · 6 marks · Long answer

CBSE Class 12 Business Studies 2026: question 31

Set in the CBSE Class 12 board exam of 2026, paper 66/5/1, section B, question 31, for 6 marks. Try it first; the hints and our step-by-step solution are below.

Q31 · 6 marks · Long answerCompetency-basedMarketing

‘Novel Stores’ is a chain of grocery stores that has built its reputation on customer satisfaction. It is known for its high-quality products, including a wide variety of bakery, dairy products and ready-to-cook meal kits, etc. catering to diverse customer needs. The store regularly takes feedback from the customers and stocks items accordingly.

The store is popular among the customers for its attractive schemes such as ‘buy one get one free’ offers and weekly discounts, etc. which are advertised on its website.

Once the goods are manufactured, packaged, branded and promoted, ‘Novel Stores’ ensures that they are made available to customers at the right place, in the right quantity and at the right time. Customers can place orders online and choose to get them delivered at their home or pick them up from the store at a selected time. As a result, the revenues of ‘Novel Stores’ are growing every year and profits are increasing.

Identify and explain the elements of marketing mix highlighted in the above case.

Source: official question paper from cbse.gov.in (PDF). See it in the full 2026 board paper, set 66/5/1.

Hints

Open one hint at a time and try again before the next.

Hint 1

Quality goods, advertised offers and timely availability.

Hint 2

Discount schemes are sales promotion.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Product: High-quality bakery, dairy and meal-kit products stocked to customer feedback. Product means anything of value offered for sale, including the extended product; decisions cover features, quality, packaging, labelling and branding.

    2 marks

  2. Promotion: "Buy one get one free" offers and weekly discounts advertised on the website. Promotion is communicating information about the product and persuading customers to buy, using advertising, personal selling, public relations and sales promotion.

    2 marks

  3. Place (physical distribution): Goods made available at the right place, quantity and time, with home delivery or store pick-up. Place covers making products available to target customers: choosing intermediaries, inventory, warehousing and transportation.

    2 marks

Answer: Product, promotion and place (physical distribution).

Where the marks are

  • Each element: ½ identification + 1½ explanation

Revise the chapter

Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paper2026 board paper, set 66/5/1: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.