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‘Premier Ltd.’ is a… (Class 12 Business Studies 2026, Q21)

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Business StudiesCBSE Class 12 · Board exam 2026, set 66/5/1 · 3 marks · Short answer

CBSE Class 12 Business Studies 2026: question 21

Set in the CBSE Class 12 board exam of 2026, paper 66/5/1, section B, question 21, for 3 marks. Try it first; the hints and our step-by-step solution are below.

Q21 · 3 marks · Short answerCompetency-basedMarketing

‘Premier Ltd.’ is a clothing company known for its high quality apparel and strong commitment to environment sustainability. The company designs its clothing after carefully understanding the needs of its present and prospective buyers and satisfying them in an effective manner. It assumes that profit can be maximised only when all decisions are taken from the point of view of customer satisfaction. Along with meeting customer needs, ‘Premier Ltd.’ also shows a deep concern for the long-term well-being of the society. To reduce environmental pollution, the company is using organic cotton and recycled polyester. For reducing waste, they run a programme where customers can return old clothes for recycling and get a discount on new clothes. Not only this, they keep aside a portion of its profits for environmental education programmes in local schools.

Identify and explain two marketing management philosophies followed by ‘Premier Ltd.’.

Source: official question paper from cbse.gov.in (PDF). See it in the full 2026 board paper, set 66/5/1.

Hints

Open one hint at a time and try again before the next.

Hint 1

Customer satisfaction drives profit in one philosophy.

Hint 2

Concern for society adds the other.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Marketing concept: Identified from designing clothing after understanding buyers' needs and maximising profit through customer satisfaction.

    ½ mark

  2. The marketing concept holds that an organisation maximises profit in the long run by identifying the needs of present and prospective buyers and satisfying them effectively.

    1 mark

  3. Societal marketing concept: Identified from the concern for society: organic cotton, recycling of old clothes and funding environmental education.

    ½ mark

  4. The societal marketing concept holds that the firm should satisfy the target market's needs effectively and efficiently while taking care of the long-term well-being of consumers and society.

    1 mark

Answer: Marketing concept and societal marketing concept.

Where the marks are

  • Each philosophy: ½ identification + 1 explanation

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paper2026 board paper, set 66/5/1: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.