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Explain the… (Class 12 Business Studies SQP 2024-25, Q34A)

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Business StudiesCBSE Class 12 · Sample paper, session 2024-25 · 6 marks · Long answer

CBSE Class 12 Business Studies sample paper 2024-25: question 34(A)

From the official CBSE sample question paper for 2024-25, section D, question 34(A), for 6 marks. Try it first; the hints and our step-by-step solution are below.

Q34(A) · 6 marks · Long answerMarketing

Explain the four elements of marketing mix.

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2024-25.

Hints

Open one hint at a time and try again before the next.

Hint 1

Remember the four Ps.

Hint 2

Which P covers warehousing and transport?

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Product: Goods, services or anything of value offered for sale, including the extended product (after-sales service, spares); decisions cover features, quality, packaging, labelling and branding.

    1½ marks

  2. Price: The money customers pay to obtain the product; marketers set pricing objectives, analyse factors, fix the price and decide discounts and credit terms.

    1½ marks

  3. Place: Physical distribution: activities that make the product available to target customers, such as choosing intermediaries, inventory, warehousing and transportation.

    1½ marks

  4. Promotion: Activities that inform customers about the product and persuade them to buy it, through advertising, personal selling and sales promotion.

    1½ marks

Answer: The four Ps: product, price, place and promotion.

Where the marks are

  • Each element: ½ heading + 1 explanation

Revise the chapter

Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2024-25: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.