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Explain the following… (Business Studies 2026 66/1/1 Q34a)

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Business StudiesCBSE Class 12 · Board exam 2026, set 66/1/1 · 6 marks · Long answer

CBSE Class 12 Business Studies 2026: question 34(a)

Set in the CBSE Class 12 board exam of 2026, paper 66/1/1, section D, question 34(a), for 6 marks. Try it first; the hints and our step-by-step solution are below.

Q34(a) · 6 marks · Long answerMarketing

Explain the following elements of Marketing Mix :
(i) Product
(ii) Price
(iii) Promotion

Source: official question paper from cbse.gov.in (PDF). See it in the full 2026 board paper, set 66/1/1.

Hints

Open one hint at a time and try again before the next.

Hint 1

Product includes the extended product.

Hint 2

Promotion = communication with customers.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. (i) Product: Goods, services or anything of value offered for sale, including after-sales service; decisions cover features, quality, packaging, labelling and branding.

    2 marks

  2. (ii) Price: The money customers pay to obtain the product; price affects demand, and decisions cover the basic price, discounts and credit terms.

    2 marks

  3. (iii) Promotion: Activities that inform target customers about the product and persuade them to buy, using advertising, personal selling, public relations and sales promotion.

    2 marks

Answer: Product: what is offered; price: what customers pay; promotion: informing and persuading customers.

Where the marks are

  • Each element explained, 2 marks

Revise the chapter

Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paper2026 board paper, set 66/1/1: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.