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"Important… (Class 12 Business Studies SQP 2026-27, Q26)

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Business StudiesCBSE Class 12 · Sample paper, session 2026-27 · 4 marks · Short answer

CBSE Class 12 Business Studies sample paper 2026-27: question 26

From the official CBSE sample question paper for 2026-27, section A, question 26, for 4 marks. Try it first; the hints and our step-by-step solution are below.

Q26 · 4 marks · Short answerMarketing

"Important decision areas in this respect include selection of dealers or intermediaries to reach the customers, providing support to the intermediaries (by way of discounts, promotional campaigns, etc.)." Explain any two components of the element of marketing mix discussed above.

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2026-27.

Hints

Open one hint at a time and try again before the next.

Hint 1

Which P of the marketing mix deals with intermediaries?

Hint 2

How do goods physically reach the customer?

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. The element described (selecting and supporting intermediaries to reach customers) is place / physical distribution. Its components include transportation, warehousing, inventory control and order processing.

  2. Transportation: Moves goods and raw materials from the point of production to the point of sale; without it goods cannot reach buyers and the sale cannot be completed.

    2 marks

  3. Warehousing: Storing and assorting goods to create time utility, bridging the gap between the time of production and the time of consumption. (Also: inventory control, order processing.)

    2 marks

Answer: Element: place (physical distribution). Two components: transportation and warehousing (also inventory control, order processing).

Where the marks are

  • Any two components: ½ heading + 1½ explanation each

Revise the chapter

Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2026-27: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.