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'Eco Care', a… (Class 12 Business Studies 2026, Q30)

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Business StudiesCBSE Class 12 · Board exam 2026, set 66/1/1 · 4 marks · Long answer

CBSE Class 12 Business Studies 2026: question 30

Set in the CBSE Class 12 board exam of 2026, paper 66/1/1, section C, question 30, for 4 marks. Try it first; the hints and our step-by-step solution are below.

Q30 · 4 marks · Long answerCompetency-basedMarketing

'Eco Care', a start-up, plans to launch a reusable water bottle for environmentally conscious millennials and Gen Z. For this, they conducted a market research to identify the needs of the customers so that an informed decision could be taken for successful marketing of the product. They wanted to work carefully on the design to make the bottle attractive to the target customers.

On the basis of consumer views and opinions, they developed a stylish stainless steel bottle with double wall insulation to keep beverages cold for 24 hours, giving it a competitive advantage in the market.

They named the bottle 'Eco-Sip' creating a brand identity focused on sustainability and simplicity. It would also help in product differentiation. The packaging was made using hundred percent recyclable cardboard, with details of sustainability, features, price etc. printed on it.

State the four functions of marketing that are carried out by 'Eco Care' in the above case.

Source: official question paper from cbse.gov.in (PDF). See it in the full 2026 board paper, set 66/1/1.

Hints

Open one hint at a time and try again before the next.

Hint 1

Follow the case in order: research, design, name, box.

Hint 2

Packaging and labelling count as one function.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Gathering and analysing market information: Market research identified customers' needs for an informed decision.

    1 mark

  2. Product designing and development: The bottle was designed to be attractive and given double-wall insulation for competitive advantage.

    1 mark

  3. Branding: Naming it "Eco-Sip" built a brand identity and product differentiation.

    1 mark

  4. Packaging and labelling: Recyclable cardboard packaging with details of features and price printed on it.

    1 mark

Answer: Gathering and analysing market information; product designing and development; branding; packaging and labelling.

Where the marks are

  • Four functions, 1 each (½ each if only listed)

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paper2026 board paper, set 66/1/1: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.