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One of the factors… (Class 12 Business Studies 2026, Q4)

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Business StudiesCBSE Class 12 · Board exam 2026, set 66/5/1 · 1 mark · MCQ

CBSE Class 12 Business Studies 2026: question 4

Set in the CBSE Class 12 board exam of 2026, paper 66/5/1, section A, question 4, for 1 mark. Try it first; the hints and our step-by-step solution are below.

Q4 · 1 mark · MCQMarketing

One of the factors affecting price determination of a product is ‘Pricing Objectives’. Which of the following pricing objectives will result in a higher price being fixed for the product ?

  1. (A)Obtaining market share leadership
  2. (B)Surviving in a competitive market
  3. (C)Attaining product quality leadership
  4. (D)Profit maximisation in the long run

Source: official question paper from cbse.gov.in (PDF). See it in the full 2026 board paper, set 66/5/1.

Hints

Open one hint at a time and try again before the next.

Hint 1

Which objective needs low prices to win customers?

Hint 2

High quality costs more to make.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Market-share leadership and survival call for lower prices; long-run profit maximisation does not by itself demand a premium.

  2. Attaining product quality leadership needs higher-quality inputs and research, so a higher price is fixed to cover these costs. Option (C).

    1 mark

Answer: (C) Attaining product quality leadership

Where the marks are

  • Quality leadership means a premium price (1 mark)

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paper2026 board paper, set 66/5/1: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.