CBSE Class 12 Business Studies sample paper 2026-27: question 22
From the official CBSE sample question paper for 2026-27, section A, question 22, for 3 marks. Try it first; the hints and our step-by-step solution are below.
Q22 · 3 marks · Short answerCompetency-basedDirecting
After completing a diploma in sales and marketing, Supreet joined as a tele sales representative in a French Insurance Company in Paris. Although he was fluent in English language and a friendly, knowledgeable person, he was unable to meet the sales target. Mr. Pierre, his supervisor, called a meeting to discuss the reason for his under performance. Mr. Pierre came to know that Supreet had only done a basic course in French language and therefore, due to lack of proficiency in the French language he made mistakes while communicating with French clients.
- a)1 mark
Name the barrier of communication due to which Supreet was unable to meet the target.
- b)2 marks
Apart from the barrier identified in part a) briefly explain any two barriers of communication from the same group.
Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2026-27.
Hints
Open one hint at a time and try again before the next.
Hint 1
His problem was with words and language.
Hint 2
Faulty translation belongs to the semantic group.
Step-by-step solution
Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.
- 1 mark
a) The barrier is faulty translation, a semantic barrier: Supreet's weak French led to mistakes when he translated and conveyed messages to French clients.
- 1 mark
b) Badly expressed message: The intended meaning is not conveyed because of inadequate vocabulary, wrong words or omitted words.
- 1 mark
Technical jargon: Specialists use technical terms that listeners outside the field do not understand. (Also: symbols with different meanings, unclarified assumptions, body language and gesture decoding.)
Answer: a) Faulty translation. b) Any two other semantic barriers, e.g. badly expressed message and technical jargon.
Where the marks are
- a) Naming the barrier (1)
- b) Two semantic barriers: ½ heading + ½ explanation each
Revise the chapter
- Chapter: Directing (notes, formulas, where marks are lost and every past question)
- Topic: Barriers to Effective Communication
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