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Explain the… (Class 12 Business Studies SQP 2025-26, Q25A)

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Business StudiesCBSE Class 12 · Sample paper, session 2025-26 · 4 marks · Short answer

CBSE Class 12 Business Studies sample paper 2025-26: question 25(A)

From the official CBSE sample question paper for 2025-26, section C, question 25(A), for 4 marks. Try it first; the hints and our step-by-step solution are below.

Q25(A) · 4 marks · Short answerMarketing

Explain the following functions of Marketing:
a. Customer support services
b. Packaging and labelling

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2025-26.

Hints

Open one hint at a time and try again before the next.

Hint 1

What happens after the sale that keeps customers coming back?

Hint 2

A package protects; a label informs.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. a) Customer support services: After-sales service, handling complaints and adjustments, credit, maintenance, technical services and consumer information aim at maximum customer satisfaction; they bring repeat sales and build brand loyalty.

    2 marks

  2. b) Packaging and labelling: Packaging is designing and developing the package; labelling is designing the label put on it, from a simple tag to complex graphics. They protect the product and also act as promotional tools, and are called pillars of marketing.

    2 marks

Answer: Customer support services satisfy customers and build loyalty; packaging and labelling protect, inform and promote the product.

Where the marks are

  • Each function: 2 marks

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2025-26: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.