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Explain two… (Class 12 Business Studies SQP 2025-26, Q25B)

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Business StudiesCBSE Class 12 · Sample paper, session 2025-26 · 4 marks · Short answer

CBSE Class 12 Business Studies sample paper 2025-26: question 25(B)

From the official CBSE sample question paper for 2025-26, section C, question 25(B), for 4 marks. Try it first; the hints and our step-by-step solution are below.

Q25(B) · 4 marks · Short answerMarketing

Explain two features of the following:
a. Personal selling
b. Advertising

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2025-26.

Hints

Open one hint at a time and try again before the next.

Hint 1

Is there a face-to-face meeting in each?

Hint 2

Who pays for an advertisement?

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. a) Personal form: Personal selling is a direct face-to-face, two-way dialogue between seller and buyer.

    1 mark

  2. Development of relationship: The salesperson builds personal relationships with prospects, which helps in making sales.

    1 mark

  3. b) Paid form: Advertising is paid communication: the sponsor bears the cost.

    1 mark

  4. Impersonality: There is no face-to-face contact; advertising is a monologue, not a dialogue. (Also: identified sponsor.)

    1 mark

Answer: Personal selling: personal form and development of relationship. Advertising: paid form and impersonality (also identified sponsor).

Where the marks are

  • Two features each of personal selling and advertising: 1 mark each

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2025-26: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.