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A product… (Class 12 Business Studies SQP 2025-26, Q12)

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Business StudiesCBSE Class 12 · Sample paper, session 2025-26 · 1 mark · MCQ

CBSE Class 12 Business Studies sample paper 2025-26: question 12

From the official CBSE sample question paper for 2025-26, section A, question 12, for 1 mark. Try it first; the hints and our step-by-step solution are below.

Q12 · 1 mark · MCQMarketing

A product will be purchased only if it is perceived to be giving the greatest benefit for the money.
Name the feature of marketing reflected in this statement

  1. (A)Creating a market offering
  2. (B)Customer value
  3. (C)Exchange mechanism
  4. (D)Needs and wants

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2025-26.

Hints

Open one hint at a time and try again before the next.

Hint 1

What does the buyer compare before buying?

Hint 2

Exchange is about the transfer itself, not its value.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Buyers compare the benefit a product gives with the price they pay for it.

  2. Buying the product that gives the greatest benefit for the money is the idea of customer value. Option (B).

    1 mark

Answer: (B) Customer value

Where the marks are

  • Benefit for money = customer value (1 mark)

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2025-26: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.