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Give any four… (Class 12 Business Studies SQP 2024-25, Q30)

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Business StudiesCBSE Class 12 · Sample paper, session 2024-25 · 4 marks · Long answer

CBSE Class 12 Business Studies sample paper 2024-25: question 30

From the official CBSE sample question paper for 2024-25, section C, question 30, for 4 marks. Try it first; the hints and our step-by-step solution are below.

Q30 · 4 marks · Long answerMarketing

Give any four points of difference between advertising and personal selling.

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2024-25.

Hints

Open one hint at a time and try again before the next.

Hint 1

Compare face-to-face vs mass media.

Hint 2

Which one can change its message for each buyer?

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Form: Advertising is an impersonal form of communication; personal selling is personal, face-to-face.

    1 mark

  2. Flexibility: Advertising sends a standardised, inflexible message; personal selling adjusts the talk to each customer.

    1 mark

  3. Reach: Advertising reaches masses quickly; personal selling reaches only a few people because of time and cost.

    1 mark

  4. Feedback: Advertising lacks direct feedback; personal selling gives direct and immediate feedback. (Also: cost per person, time to cover the market, media used, stage of buying, type of buyer.)

    1 mark

Answer: Advertising is impersonal, standardised and mass-reaching with no direct feedback; personal selling is personal, flexible, limited in reach and gives immediate feedback.

Where the marks are

  • Any four differences: 1 mark each

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2024-25: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.