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Name the functi… (Class 12 Business Studies SQP 2023-24, Q4)

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Business StudiesCBSE Class 12 · Sample paper, session 2023-24 · 1 mark · MCQ

CBSE Class 12 Business Studies sample paper 2023-24: question 4

From the official CBSE sample question paper for 2023-24, section A, question 4, for 1 mark. Try it first; the hints and our step-by-step solution are below.

Q4 · 1 mark · MCQMarketing

Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.

  1. (A)Standardization and grading
  2. (B)Promotion
  3. (C)Customer support services
  4. (D)Packaging and labelling

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2023-24.

Hints

Open one hint at a time and try again before the next.

Hint 1

What happens after the sale that brings the customer back?

Hint 2

Promotion attracts; support retains.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. After-sales service, complaint handling and maintenance keep customers satisfied.

  2. Customer support services bring repeat sales and build brand loyalty. Option (C).

    1 mark

Answer: (C) Customer support services

Where the marks are

  • Repeat sales and loyalty (1 mark)

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2023-24: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.