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Match the… (Class 12 Business Studies SQP 2023-24, Q18)

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Business StudiesCBSE Class 12 · Sample paper, session 2023-24 · 1 mark · MCQ

CBSE Class 12 Business Studies sample paper 2023-24: question 18

From the official CBSE sample question paper for 2023-24, section A, question 18, for 1 mark. Try it first; the hints and our step-by-step solution are below.

Q18 · 1 mark · MCQMarketing

Match the following tools of promotion with their explanation and choose the correct option

A. It is undertaken by some identified person /company who makes efforts and bears the cost of it.1Personal selling
B. It plays an important role at the awareness stage and develops product preferences with the aim of making sale.2Sales Promotion
C. It helps in managing public opinion and company's relation with the public on regular basis.3Advertising
D. It uses tools specifically designed to promote to customers, middlemen and to salespersons.4Public Relations
  1. (A)A (3), B (1), C (4), D (2)
  2. (B)A (1), B (3), C (4), D (2)
  3. (C)A (2), B (3), C (4), D(1)
  4. (D)A (2), B (4), C (1), D (3)

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2023-24.

Hints

Open one hint at a time and try again before the next.

Hint 1

Which tool has an identified sponsor?

Hint 2

Which tool manages public opinion?

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Identified sponsor bearing the cost = advertising (A-3); awareness stage and product preference with the aim of a sale = personal selling (B-1).

  2. Managing public opinion and relations = public relations (C-4); tools aimed at customers, middlemen and salespersons = sales promotion (D-2). Option (A).

    1 mark

Answer: (A) A (3), B (1), C (4), D (2)

Where the marks are

  • Matching promotion tools (1 mark)

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2023-24: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.