Skip to content

Read the… (Class 12 Business Studies SQP 2023-24, Q33)

questionbuddy.in/q/cbse-12-business-studies-2023-24-sqp-q33-point-tea-produced-assam-but

Business StudiesCBSE Class 12 · Sample paper, session 2023-24 · 6 marks · Long answer

CBSE Class 12 Business Studies sample paper 2023-24: question 33

From the official CBSE sample question paper for 2023-24, section D, question 33, for 6 marks. Try it first; the hints and our step-by-step solution are below.

Q33 · 6 marks · Long answerCompetency-basedMarketing

Read the statements given in point 1 and 2, answer the questions that follow:

1) Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.
a) Identify and explain the function of marketing that enables the marketer to achieve its goals.
b) Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.

2) Paddy is grown during summer season but its demand and sale takes place throughout the year.
a) Name and state the function of marketing which should be undertaken to reduce the gap between production and consumption of Paddy.
b) State by giving two reasons as to why proper discharge of this function is important.

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2023-24.

Hints

Open one hint at a time and try again before the next.

Hint 1

A gap of place is bridged by which function? A gap of time?

Hint 2

Think of place utility and time utility.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. 1(a) Transportation: physical movement of goods from where they are produced (Assam) to where they are needed, since users are widely spread.

    2 marks

  2. 1(b) Factors for analysing transport needs: nature of the product and cost and location of the target market.

    1 mark

  3. 2(a) Storage or warehousing: paddy is produced in one season but consumed all year; storage bridges the time gap between production and consumption and creates time utility.

    2 marks

  4. 2(b) It ensures a smooth flow of products in the market and protects against unavoidable delays in delivery or sudden demand.

    1 mark

Answer: 1(a) Transportation; 1(b) nature of the product, cost and location of the target market. 2(a) Storage or warehousing; 2(b) smooth flow of products and protection against delays.

Where the marks are

  • 1(a) Identification (1) + statement (1); 1(b) ½ each for two factors
  • 2(a) Identification (1) + statement (1); 2(b) ½ each for two reasons

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2023-24: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.