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Describe the… (Class 12 Business Studies SQP 2026-27, Q31B)

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Business StudiesCBSE Class 12 · Sample paper, session 2026-27 · 6 marks · Long answer

CBSE Class 12 Business Studies sample paper 2026-27: question 31(B)

From the official CBSE sample question paper for 2026-27, section A, question 31(B), for 6 marks. Try it first; the hints and our step-by-step solution are below.

Q31(B) · 6 marks · Long answerMarketing

Describe the concepts of branding, packaging and labelling as elements of product mix.

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2026-27.

Hints

Open one hint at a time and try again before the next.

Hint 1

Name, container, information: which is which?

Hint 2

All three are decisions within the product element.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. Branding: Giving a product a name, sign or symbol so that it can be identified and distinguished from competitors' products instead of being sold under a generic name.

    2 marks

  2. Packaging: Designing and producing the container or wrapper of a product; it plays a major role in the success of many products, especially consumer non-durables.

    2 marks

  3. Labelling: Designing the label on the package, from a simple tag to complex graphics, which gives information about the product, its contents and method of use.

    2 marks

Answer: Branding identifies and distinguishes the product, packaging designs its container or wrapper, and labelling gives information about it.

Where the marks are

  • Each concept: ½ heading + 1½ explanation

Revise the chapter

  • Chapter: Marketing (notes, formulas, where marks are lost and every past question)
Practise this chapterBoard-style questions from Marketing, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2026-27: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.