Skip to content

Read the given case… (Class 10 Social Science 2023, Q34)

questionbuddy.in/q/cbse-10-social-science-2023-32-1-1-q34-market-goods-way-new-consumers

Social ScienceCBSE Class 10 · Board exam 2023, set 32/1/1 · 4 marks · Case-based

CBSE Class 10 Social Science 2023: question 34

Set in the CBSE Class 10 board exam of 2023, paper 32/1/1, section E, question 34, for 4 marks. Try it first; the hints and our step-by-step solution are below.

Q34 · 4 marks · Case-basedCompetency-basedThe Age of Industrialisation

Read the given case and answer the questions that follow:

Market for Goods

One way in which new consumers are created is through advertisements. As you know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. Today we live in a world where advertisements surround us. They appear in newspapers, magazines, hoardings, street walls, television screens. But if we look back into history, we find that from the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping a new consumer culture. When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw 'MADE IN MANCHESTER' written in bold on the label, they were expected to feel confident about buying the cloth.

  1. (34.1)

    How was the marketing of goods done in India by the British?

    1 mark
  2. (34.2)

    How were the new consumers created through advertisement during colonial India?

    1 mark
  3. (34.3)

    Identify the messages conveyed through advertisements during industrialization.

    2 marks

Source: official question paper from cbse.gov.in (PDF). See it in the full 2023 board paper, set 32/1/1.

Hints

Open one hint at a time and try again before the next.

Hint 1

Look at the passage: what was printed on the cloth bundles?

Hint 2

Ask what advertisements made people feel about products.

Hint 3

For (iii), list what a label told the buyer: where it was made, who made it, and how good it was.

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. (i) The British marketed goods in India by putting labels on cloth bundles. They also used images of Indian gods and goddesses on labels and calendars.

    1 mark

  2. (ii) Advertisements made products appear desirable and necessary and shaped people's minds to create new needs. They appeared in newspapers, magazines, hoardings and on street walls, expanding markets and creating a consumer culture.

    1 mark

  3. (iii) Labels carried the message of the place of manufacture, e.g. 'MADE IN MANCHESTER', and the company's name, which made the product familiar to buyers.

    1 mark

  4. (iii) Labels also served as a mark of quality, which gave buyers confidence to buy. The message of expanding the market for the product is another valid point.

    1 mark

Answer: (i) Through labels, images of gods and goddesses, and calendars; (ii) by making products seem desirable and necessary and creating new needs through newspapers, hoardings and similar media; (iii) place of manufacture and familiarity, and mark of quality.

Where the marks are

  • Names one method of marketing, e.g. labels or images of gods (1 mark)
  • Explains how advertisements created new consumers (1 mark)
  • Gives the first message, e.g. place of manufacture or familiarity (1 mark)
  • Gives the second message, e.g. mark of quality or market expansion (1 mark)

Revise the chapter

Practise this chapterBoard-style questions from The Age of Industrialisation, one at a time, marked against the answer key and marking points.Back to the full paper2023 board paper, set 32/1/1: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.