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The Marketing… (Class 12 Business Studies SQP 2025-26, Q27)

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Business StudiesCBSE Class 12 · Sample paper, session 2025-26 · 4 marks · Short answer

CBSE Class 12 Business Studies sample paper 2025-26: question 27

From the official CBSE sample question paper for 2025-26, section C, question 27, for 4 marks. Try it first; the hints and our step-by-step solution are below.

Q27 · 4 marks · Short answerCompetency-basedBusiness Environment

The Marketing Research Manager of ‘Trendy Textiles’ has been assigned the task of analysing the influence of Generation Z on fashion trends. On studying the forces that affect business, he observed that increased awareness amongst Generation Z, with respect to, environmental protection, preference of individuality over trends, rejection of traditional norms in clothing, greater use of social media have increased the demand for sustainable and innovative styles in clothing, ‘Do It Yourself’ (DIY) products, promotion of products on various social media platforms by companies.

  1. a)

    In context of the above case, identify and explain the feature of the business environment highlighted above.

    2 marks
  2. b)

    Explain any two features of the business environment, apart from the one identified in part a).

    2 marks

Source: official sample paper from cbseacademic.nic.in (PDF). See it in the full Sample paper 2025-26.

Hints

Open one hint at a time and try again before the next.

Hint 1

Several forces (social, technological) together changed demand: which feature?

Hint 2

Fashion trends change quickly: which features does that suggest?

Step-by-step solution

Each step shows the marks it earns, as an examiner would award them. Checked by an independent re-solve from the question paper.

  1. a) Inter-relatedness. The elements of the environment are closely linked: social awareness of Generation Z (environment, individuality) combined with technology (social media) raised demand for sustainable styles and DIY products and changed how firms promote them.

    2 marks

  2. b) Dynamic nature: The environment keeps changing through new technology, shifting preferences and new competition.

    1 mark

  3. Uncertainty: Future happenings are hard to predict, especially where change is fast, as in fashion or IT. (Also: totality of external forces, specific and general forces, relativity, complexity.)

    1 mark

Answer: a) Inter-relatedness. b) Any two other features, e.g. dynamic nature and uncertainty.

Where the marks are

  • a) Identification (1) + explanation (1)
  • b) Any two other features: 1 mark each

Revise the chapter

Practise this chapterBoard-style questions from Business Environment, one at a time, marked against the answer key and marking points.Back to the full paperSample paper 2025-26: every question, by section.

The question is transcribed from the official paper; figures are described in words. The solution, hints and chapter tag are ours. Spotted an error? Write tosupport@questionbuddy.in.