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Notice, Advertisement and Poster Format | ICSE Class 8

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English LanguageICSE Class 8 · Notices, Advertisements and Posters

Notice, Classified and Display Advertisement and Poster: ICSE Class 8

Updated 17 October 2026 · Fact-checked

A notice informs a group in six short lines: creative title, event, date, time, venue and participation. A classified advertisement is compact and factual with what, price and contact. A display advertisement persuades with a slogan, features and an offer. A poster works in four layers: slogan, visual idea, key information and an appeal with the issuer.

Notice how each format has its own layout: a notice has six short lines, a classified is compact, a display ad has a big slogan, and a poster has four layers.

Illustration drawn for QuestionBuddy.

Understand Notice, Advertisement and Poster: Formats and Wording

The notice. A notice normally carries: the heading NOTICE; the name of the issuing school or body; the date of issue; a short, catchy title; the body; and the writer's name and designation (the signature). The notice has six short lines, including the creative title: the title; the event's full name; the date with day, month and year; the time with start, end and a.m. or p.m.; the venue (room or hall first, then building and school); and participation (who may take part, whom to give names to, and by when, the only full sentence). The deadline must fall after the notice goes up and before the event.

Classified advertisements. Under headings such as For Sale, To Let, Lost and Found, Situations Vacant. Charged by the word or line, so use phrases, not sentences: what (item, room, job) with key features, price or terms, and contact (name, phone, best time). Leave out filler such as "We are pleased to inform you".

Display advertisements. A slogan that grabs attention (rhyme, alliteration, a question); the name of the product; features and benefits; offers and dates; contact or address. Use persuasive but believable language. Layout: slogan in big letters, details below.

Posters. Four layers: slogan at the top; a visual idea described in brackets; three or four key facts; appeal and issuer ("Issued by the Eco Club"). Use capital letters, boxes and spacing; avoid long sentences.

Choosing the form. Inform members of an organisation: a notice. Sell, buy, rent or find something, or announce a job: an advertisement. Spread awareness or promote an event to the public: a poster.

Notice, Advertisement and Poster: Formats and Wording: key facts

Six-line notice
  • Creative title
  • Event
  • Date
  • Time
  • Venue
  • Participation
Content of the body. Also add the NOTICE heading, issuing body, date of issue, and the writer's name and designation.
Classified advert
  • What and features
  • Price
  • Contact
Phrases not sentences.
Poster layers
  • Slogan
  • Visual idea
  • Key information
  • Appeal and issuer
Read in a few seconds.

How to answer Notice, Advertisement and Poster: Formats and Wording questions

Use this to produce each form.

  1. 1Decide the form from the purpose and the audience.
  2. 2List the required elements for that form.
  3. 3Write each element briefly in order.
  4. 4Check dates, times and the deadline are consistent.
  5. 5Cut every unnecessary word.

Notice, Advertisement and Poster: Formats and Wording in real life

The idea, met in an everyday situation. Answer the question in your own words, then compare with the model answer. The one-line hook is what to remember.

A hypothetical charity fair

Suppose a school runs a charity fair on 20th November and needs pupils for stalls, the public to attend, and a stall holder to sell old books.

Which form suits each need?

Try it first, then show the solutionSolution
  1. Pupils for stalls: a notice.
  2. The public: a poster.
  3. Selling old books: a classified advertisement.

Answer: Notice for pupils, poster for the public, classified advert for the books.

Memory hook: Inform, awareness, sell.

Tricks to remember Notice, Advertisement and Poster: Formats and Wording

Short memory aids. Say each one aloud once, then use it on a question the same day.

  • TEDTVP

    Title, Event, Date, Time, Venue, Participation.

    Use it when: Notice elements.

  • SVKA

    Slogan, Visual, Key facts, Appeal.

    Use it when: Poster layers.

Notice, Advertisement and Poster: Formats and Wording: solved examples

Ordered from board level to HOTS. Try each one before you open the solution.

Example 1: Which form? · 1 mark · MCQBoard level

To announce a room for rent in a newspaper you use a:
(a) notice (b) poster (c) classified advertisement (d) diary

Try it first, then show the solutionSolution
  1. Renting uses a classified advertisement.

Answer: (c) classified advertisement.

Example 2: Parts of a notice · 2 marks · Short answerBoard level

Name the parts that a notice normally carries. (2 marks)

Try it first, then show the solutionSolution
  1. Heading NOTICE, issuing body and date (1).
  2. Title, body, and the writer's name and designation (1).

Answer: A notice carries the heading NOTICE, the issuing school or body, the date, a title, a short body, and the writer's name and designation.

Example 3: Write a notice · 4 marks · Long answerHarder board level

Write a notice for Class 8 pupils about a book fair on Saturday, 14th February 2026 from 10 a.m. to 1 p.m. in the library hall of Greenfield School, names to be given to Mr Das by Wednesday 11th February. (4 marks)

Try it first, then show the solutionSolution
  1. NOTICE heading, issuing school and date of issue (1).
  2. Creative title, event, date and time (1).
  3. Venue and participation line with deadline before the event (1).
  4. Writer's name and designation (1).

Answer: NOTICE
Greenfield School
5th February 2026
Books Beyond the Bell
Book Fair
Saturday, 14th February 2026
10 a.m. to 1 p.m.
Library Hall, Greenfield School
Interested pupils of Class 8 should give their names to Mr Das by Wednesday, 11th February 2026.
Mr R. Das
Class Teacher

Example 4: Classified advertisement · 4 marks · Long answerHarder board level

Write a classified advertisement (under 30 words) for a second-hand bicycle for sale. Invent consistent details. (4 marks)

Try it first, then show the solutionSolution
  1. Heading (1).
  2. Features and condition (1).
  3. Price (1).
  4. Contact (1).

Answer: FOR SALE: Child's cycle, 20-inch, red, two years old, good condition. Rs 2500, negotiable. Call Anil, 98xxxxxx10, after 5 p.m.

Example 5: Poster design · 4 marks · Long answerHOTS / competency

Plan a poster to save water for the Eco Club. State the slogan, the visual idea, three key facts as appeals and the issuer line. (4 marks)

Try it first, then show the solutionSolution
  1. Short slogan (1).
  2. Visual idea in brackets (1).
  3. Three short points (1).
  4. Appeal and issuer line (1).

Answer: Slogan: EVERY DROP COUNTS. (Visual: a tap whose last drop forms a tear.) Points: Turn off the tap while brushing; Fix leaking taps; Use a bucket, not a hose. Appeal: Start today. Issued by the Eco Club.

Where students lose marks in Notice, Advertisement and Poster: Formats and Wording

The slips examiners see most often, and what to write instead.

  • Mistake: Writing full sentences in a classified

    It costs more and wastes space.

    Wrong working

    We are pleased to inform you that we are selling...

    Right working

    FOR SALE: ...

    Do this: Use phrases.

    Usually costs: 1 mark

  • Mistake: Leaving out the NOTICE heading, issuer, date or the writer's name and designation

    A standard notice carries these parts, and leaving them out makes the notice incomplete.

    Wrong working

    Only the event details, with no heading, issuer, date of issue or signature.

    Right working

    NOTICE, school name, date, title, body, then name and designation.

    Do this: Add every part of the standard format.

    Usually costs: 1 mark

  • Mistake: Deadline after the event

    It makes no sense.

    Wrong working

    Names by 15th for an event on 14th.

    Right working

    Names by 11th for an event on 14th.

    Do this: Check dates.

    Usually costs: 1 mark

Exam tips

  • Write only what is needed in each form.
  • Check date, day and deadline.
  • Describe the poster visual in brackets.
  • Include contact details in advertisements.

Practice questions on Notice, Advertisement and Poster: Formats and Wording

Write each answer on paper first. Open the hint only if you are stuck, and the answer only when you have finished.

  1. Q1 · 1 mark · MCQBoard level

    In a poster, the slogan is placed:
    (a) at the bottom in small type (b) big, at the top (c) not at all (d) in a signature

    Hint

    Four layers.

    Answer

    (b) big, at the top.

  2. Q2 · 3 marks · Short answerBoard level

    Which line of the CISCE notice is the only full sentence, and what must it say? (3 marks)

    Hint

    Participation.

    Answer

    The participation line. It must say who may take part, whom to give names to and by when, with a deadline that falls after the notice is put up and before the event.

  3. Q3 · 3 marks · Short answerHarder board level

    Why must the deadline in a notice fall after the date of the notice and before the event? (3 marks)

    Hint

    Think about timing.

    Answer

    The deadline must be after the notice is put up so that pupils have time to respond, and before the event so the organisers can plan with the names.

  4. Q4 · 4 marks · Long answerHarder board level

    Write a display advertisement (about 40 words) for a new school-supplies shop with a slogan, two features and an offer. (4 marks)

    Hint

    Persuasive but believable.

    Answer

    Sharp Start Stationers: Everything for a Great Term! Notebooks, geometry boxes, art supplies. Special offer: 10 percent off on all orders for the first week. Visit 5 Park Road, open 9 a.m. to 8 p.m.

  5. Q5 · 4 marks · Long answerHOTS / competency

    A student writes a poster with three long paragraphs and a small heading. Explain what is wrong and how to redesign it. (4 marks)

    Hint

    A poster is read at a glance.

    Answer

    A poster must be read in a few seconds, so long paragraphs and a small heading fail. Redesign with a big slogan at the top, a described visual, three or four short points, and a short appeal with the issuer.

Test your recall

Answer in your head or on paper first, then open the card. Pulling an answer out of memory makes it stick far better than re-reading.

  1. 1.How many lines in the CISCE notice?Show answer

    Six elements.

  2. 2.Name a classified heading.Show answer

    For Sale, To Let, Lost and Found or Situations Vacant.

  3. 3.What is the poster slogan?Show answer

    A short memorable line at the top.

  4. 4.What does a display advert do?Show answer

    Persuades.

  5. 5.Is the deadline before or after the event?Show answer

    Before.

  6. 6.What goes with an issuer line?Show answer

    The name of the club or group.

Notice, Advertisement and Poster: Formats and Wording: frequently asked questions

Is a notice signed?

Yes. A notice normally ends with the writer's name and designation, for example the Secretary of the club or the Principal.

Can I add a border?

Yes. A neat border can help a notice stand out, and in a poster boxes guide the eye.

Do advertisements need a phone number?

Yes, include a contact.